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AOL, Microsoft and Yahoo form Voltron ad pact to take on Google
TheNextWeb notes: For the past decade, Google has raked in billions of dollars from its search advertising revenues. In recent years, Google has moved aggressively into display ads and even ousted...
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Lack of Trust, Relevancy Keep Consumers from Clicking Ads
Yet more than half click on or are influenced by online ads eMarketer notes: Internet users are no strangers to online advertising. From static search ads to dynamic homepage takeovers and games,...
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Privacy, Please: Google Promises Consumers Greater Ad Transparency
Google is making changes to its ad system in an effort to provide consumers with “greater transparency and choice.” Over the coming weeks, users will be able to click on links labeled “Why these ads?”...
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2012 Trends: Video Leads Online Ad Growth [Statistics]
US online video ad spending to grow 43.1% in 2012 eMarketer notes: Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. This type of...
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Your index finger is the cornerstore of new campaign for BBC iPlayer
For a global campaign to promote the BBC iPlayer, an iPad app to access the broadcaster’s content, BBH New York eschewed the typical snazzy interactive video and made a body part the star of the show....
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(Ad Prices Lower) Mobile Advertising Expected to See A Surge In Creativity
MobileMarketer notes: The changes to the pricing strategies for mobile advertising announced recently by Apple and Google is just one of several recent developments that could result in a surge in...
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Why Retargeting is the Hottest Area of Ad Tech
Digiday notes: Retargeting is not entirely new to the online ad world. DoubleClick has offered the capability for many years. Yet the old tactic of finding people who have visited your site has seen a...
View ArticleClever Strongbow Banner Fuels Mass Participation
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IKEA’s Smallest Store Ever (OLA Display Banner)
Adverblog notes: IKEA products help you save space, so the brand decided to prove that point by squeezing an entire store into a banner. Move your mouse around and the products get magnified – by a few...
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Who Looks At Banner Ads? [Infographic]
This is the question that many corporations and organizations are curious about as the online population continues to grow. Banner ads on the internet have been in existence for almost 20 years now and...
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